Make

Make, formerly known as Integromat, is a premier visual automation and integration platform designed for both technical and non-technical users who want to automate repetitive tasks and connect their entire software ecosystem. Unlike simpler automation tools, Make gives you a canvas-based workflow builder where you can see exactly how your data flows from one application to another, making it easy to design, understand, and troubleshoot even the most sophisticated automation scenarios.

At the heart of Make is its scenario builder — a visual canvas where you drag and drop modules representing different apps and actions, then connect them with arrows to define data flow. Each scenario can contain routers for conditional branching, iterators to process arrays of items, aggregators to bundle multiple results, and error handlers to gracefully manage failures. This depth of control makes Make significantly more powerful than simple trigger-action tools, enabling automation logic that rivals hand-written code.

Make supports over 1,800 app integrations spanning productivity tools (Google Workspace, Microsoft 365), CRMs (Salesforce, HubSpot), marketing platforms (Mailchimp, Facebook Ads), e-commerce systems (Shopify, WooCommerce), project management tools (Asana, Trello, Jira), databases (Airtable, MySQL), communication platforms (Slack, Discord, Telegram), and virtually every major SaaS product. The built-in HTTP module and webhooks allow you to connect to any API that isn't natively supported.

One of Make's standout capabilities is its AI-powered scenario generation, which allows users to describe their desired automation in plain language and have Make suggest or automatically construct the relevant workflow. Combined with AI modules that integrate with OpenAI, Anthropic Claude, and other AI providers, Make enables intelligent automation where decisions can be made by AI agents mid-workflow. This makes it an essential tool for building AI-enhanced business processes without writing code.

Make is widely adopted by digital agencies, freelancers, startups, and enterprise teams who need robust automation at scale. Its operations-based pricing model, which charges for the number of operations executed rather than the number of workflows, makes it cost-effective for power users with complex, high-frequency automation needs. With team collaboration features, version history, and real-time execution logs, Make is a professional-grade iPaaS platform for serious automation work.